Friday, August 7, 2009

Top Twenty Five Social Networking Sites – May 2009

According to comScore, Facebook totaled 70,278,000 unique visitors, up 97% from May 2008 to May 2009. MySpace audience shrank 5% over the same timeframe, falling to 70,255,000 unique visitors.

In April, MySpace visitors viewed 31.8 million ads, accounting for almost 47% of the total social network advertising space. Facebook was second, serving nearly 25 million ads and making up about 37% of the sector. In third place surprisingly was Tagged, which served 2.4 million ads, or 3.6% of publisher views.

eMarketer expects that the revenue gap will likely close in 2009-2010. MySpace entered into an advertising agreement with Google in 2006 that would pay the social network roughly $300 million a year, ending in June 2010. But TechCrunch reported that a new deal between Google and MySpace would be worth only $50 million to $75 million yearly, punching a big hole in the social network’s revenues.

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