Monday, May 14, 2007

Transformation of Tata Motors

A very interesting interview was published by McKinsey Quarterly in form of case study on transformation of Tata Motors that represents one of India's most remarkable corporate-turnaround stories in recent times.

"...Drastic measures were needed to cut costs following record losses in 2001, but the subsequent change program has also involved a new strategic orientation emphasizing less cyclical products and a determined push into overseas markets."

In this McKinsey interview, the managing director of Tata Motors, Ravi Kant, describes the stages of the transformation and explains how cutting through management layers helped overcome resistance and unleash new ideas.

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