Tuesday, October 13, 2009

Yahoo's "It's Y!ou" Campaign didnt click - YouGov

There's evidence that Yahoo's $100 million "It's Y!ou" ad campaign might actually be hurting the company's brand. A company called YouGov interviews 5,000 people a day and asks them about brands. For Yahoo, they asked "If you've heard anything about the brand in the last two weeks, was it positive or negative?"



YouGov then gives the company a score between -100 and 100, compiled by subtracting negative feedback from positive.

Here's the bad news for Yahoo (YHOO). Since the launch of "It's Y!ou" campaign on September 28th, Yahoo's buzz score dropped from a 35.4 to a score of 25.5 as of yesterday, Monday, October 12th.

Source: Business Insider, Silicon Alley Insider

1 comment:

mike said...

love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
internet advertising